product design
From Conception
To Consumer
Product design has evolved from a mere necessity to a powerful, innovative field aimed at improving how we live and interact with the world around us. Each step in the product evolution has been driven by a clear need and a desire to improve. At Gecco Vision, we ensure that every product we design not only meets a specific consumer need but does so with elegance and efficiency.
Gecco Vision offers complete product design, from the initial research phase, through ideation, engineering, and prototyping, to create a product that is ready for manufacturing.
What Does It Take To Design A Product?
Understanding product design as a fundamental problem-solving process is crucial. By pinpointing and addressing consumer needs, we create solutions that are not only effective but also accessible and easy to use right from the start. Our clients can immediately pick up the product for its market launch, and consumers will be able to use it intuitively.
Streamlining Product Development with Design for Manufacturing
New Product Introduction (NPI) is a comprehensive approach integrating clear vision from the conceptual stage through to manufacturing. We support our clients who follow a diligent New Product Introduction process by providing the toolkit that they require to successfully launch a product in time, in a visually appealing form, and economically viable for mass production. That’s why a close focus on NPI is integral while designing products for manufacturing.
Exploring The Spectrum of Product Design
There are a few major categories of product design, each with more specific aspects. These include furniture, industrial, sporting, and consumer goods.
Furniture Design
Furniture should, at a minimum, be comfortable to use, aesthetically pleasing, and durable enough to stand the test of time. Most importantly, furniture design is inspired by the environment in which it is used. The best furniture considers modern technology as well as the intended production method already during the design phase, allowing our clients to give their consumers furniture that breaks the mold and makes their lives easier.
Industrial Design
For those outside (and even inside) the product design space, differentiating between product and industrial design can be difficult. Product Design can be Industrial Design, and Industrial Design can be Product Design. Focusing on the intended production method can be a differentiator. Mostly, though, the differentiation is found in the products themselves. Where Product Design focuses more on everyday items, Industrial Design focuses more closely on mass-producing specialized items. This includes cars, computers, and construction equipment.
Sporting Innovations
From targeted fitness products to sporting accessories, sporting goods encompass a wide variety of items. However, these items are all used in professional and recreational sports. As such, there are many different product requirements for each type of sports equipment: materials used, type of resistance mechanisms, etc. And most of the time, sporting goods involve moving parts, which adds an extra layer of complexity. Getting it professionally designed is vital for a successful launch.
the Gecco Vision method
Our Comprehensive Approach to Product Design
Identifying the Need and Research - Informing the Design Framework
When working with our clients, we advise them to engage in a research phase that helps clarify the need that the new product addresses. Researching the problem at hand is a foundational part of the design process. To create a good solution, clients must thoroughly understand users' requirements.
Vision and strategy are essential for each product before the design process begins. They will define the product’s goals and act as a guide throughout the design process.
A well-defined vision gives focus. By fully defining the ‘why’ behind a product, we understand what needs to be built. We use the vision as a shared objective the entire team is working towards.
The product strategy defines the product’s production and sales journey. Where the vision describes the ‘why’ behind the product, the strategy defines the end goal for the product. This includes the company’s end goal with the product, who the product will serve, and how it will benefit consumers. By defining the problem consumers face, your vision for the solution, and the strategy behind its commercial journey, you give the product the best chance of success going forward.
Good research and a clear vision will inform the design. The earlier this process starts, the clearer the path for us.
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Healthcare Products
In healthcare design, numerous challenges demand careful navigation. Balancing intuitive usability with the highest quality standards is critically important, requiring innovative solutions to streamline functionality without sacrificing excellence. Compliance with ever-evolving health regulations further complicates matters, demanding constant adaptation and attention to detail. Overcoming these challenges demands a multidisciplinary approach, combining creativity, expertise, and unwavering commitment to patient safety and satisfaction.
Ideation and Solution Formation - Where Creativity Meets Strategy
In this process phase, we start creating ideas to meet the goals gathered throughout the previous steps. This includes the original problem you set out to solve, issues raised by the consumers during the research process, as well as anything analysts found through examining the data.
Our approach is guided by the design framework handed to us by our clients. This framework is formalized in design brief which is the guiding document for the ideation phase. The design brief determines the direction. Our creativity determines the design.
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Design Detailing and Engineering – Where ideas come to life
This phase focuses on formalizing the concepts and ideas and on how the products will eventually be manufactured. Materials, technology, structural integrity—it’s the ‘how’ of bringing the idea to life. Details of the concept will be defined, and a virtual 3D clone will be created. Engineering will ensure the structural integrity of the final product and ensure that it can be used for its intended purpose.
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Prototyping - Refining Ideas into Tangible Models
Prototypes are experimental models of an idea, enabling us to test it before the complete solution is built. A successful product requires prototyping in the design process. Prototyping a product has three main steps that can be repeated until a final product is ready to share. The three stages are: prototyping, reviewing, and refining.
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Prototyping: This first step involves constructing a model of the product for review and testing.
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Reviewing: Once the prototype is complete, stakeholders and users are engaged to gather feedback on the design.
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Refining: Using user feedback, we begin identifying parts of the product that potentially need to be refined. The list of improvements will give the scope of improvements needed throughout the next phase of prototyping.
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Professional Product Design For Your Business
What makes a product good is a question with a million different answers. Modern furniture could be described as good because of its sharp, clean, minimalist design. A colorful, intricate boho-chic couch is also a good design because it fits perfectly into its environment. Neither one is necessarily ‘good’ nor ‘bad,’ but each fills a unique slot in the furniture industry. What makes a good product comes down to the design process.
Ready to transform your concept into reality? Contact Gecco Vision today to see how our expert design team can tailor unique, efficient, and market-ready products for you. Let’s innovate together!
Testing and Validation - Ensuring Market Readiness
Once we have created a final design, we can start testing and validating the product’s utility. This final phase of the design process helps ensure the design works as intended. Testing will give the team incredible insights into the product's functionality that will improve the launch strategy.
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